Zara Fit Check: the fitting room as a content studio

I programmed the system in TouchDesigner and Python. From the touchscreen, the visitor picks camera patterns, recording length, lighting mood and video style; behind the scenes the system coordinates the five cameras, the light changes and the recording, and delivers the content in vertical format, ready to share.

The hard part was making all of that feel simple: camera sequences that are dynamic yet easy to follow, and an interface you understand in seconds, halfway through changing clothes.

Before travelling, we built the booth at full scale in the workshop. There we calibrated camera positions and lighting, measured how much room people need to move or dance, and tested the sequences with real people until the experience worked without explanation.

In China the booth went up from bare construction: 30 empty m² in the flagship, with the Barrisol, metal surfaces and camera and light cabling. I installed and tuned the software on site: camera and lighting calibration in the final space and the customer interface.

The experience clicks fast: after a few minutes of play, people experiment with camera sequences, light and their own music as if the space had always been like this. They come back, bring friends and queue to record in groups, and every shared video takes the store onto social media.