Bershka BPM Room: a booth that moves to your song

BPM Room is a sound and light booth for Bershka's pop-up in London. Visitors pick a song by its BPM, the beats per minute, and for a stretch of time designed to let them loosen up, the whole booth pulses with that music: light bars, moving heads and sound on the same tempo. On the way out, a QR code gives them their videos, ready to post.

How it works

The flow is short and clear. A physical dial picks the tempo; from there the song plays, the lights follow every beat and the cameras record the session. The length is measured: just enough to get into the rhythm, try a few moves and leave with content, without endless queues at the door.

My part: electronics and programming

I handled the booth's technology, from hardware to software:

The space

From outside, the booth read as an object in its own right: metal panels, the BPM logo embossed in pink and a narrow entrance that made people want to look in. Inside, dark surfaces and vertical light bars turn each song into a small private concert.

Control and recording

TouchDesigner coordinated audio, light and cameras in a single flow. The control monitor showed the live session and the recording status, while the booth panel kept the speaker and controls within the visitor's reach.

Assembly

The booth was built on site before opening: bolted structure, panelling and the light and sound wiring. The subwoofer and the amps went into the lower bay, and the rest of the gear was split between the rack and the control cabinet.